‘Grocery Stores’ Shift Towards Food as Medicine – A Closer Look at the Paradox of Nutrition Advice and Unhealthy Food Choices

By Published On: January 11th, 20242330 wordsViews: 179
Grocery Stores Shift Towards Food as Medicine - A Closer Look at the Paradox of Nutrition Advice and Unhealthy Food Choices

In recent years, there has been a notable shift in the way grocery stores present themselves to consumers. Many are now touting food as medicine, offering nutrition advice, and promoting healthier eating habits. While this shift is commendable, a paradox remains: these same stores continue to fill their shelves with unhealthy food choices. This article delves into the complexities of this issue, emphasizing the importance of consumer education and how Grain Free Mama’s, with its Crepe and Pizza Crust baking mixes, “Food Breakthrough: Adjust Your diet, Transform Your Life” book and cookbook, and “A Place At The Table” community, can contribute to a healthier food landscape.


Section 1: The Grocery Store Transformation

Grocery stores have evolved from mere food retailers to sources of health information and wellness advice. This is in response to the growing concern by shoppers that they are being ‘duped’ with empty claims of healthy food products while the back ingredient labels tell a different story. Shoppers are now greeted with labels proclaiming the health benefits of various products and sections dedicated to organic, gluten-free, and natural foods. This transformation is driven by the realization that nutrition plays a critical role in overall health.

I applaud this effort and would like to see more truth in labelling standards that include the whole package, not just the ingredient rules for the backside. There are a lot of false claims on the front of the package that are misleading. Consumers have to have a very good knowledge level to be confident in knowing what is true and what is hype. I am hopeful that if we, as consumers, vote with our pocketbooks for the products that really are natural and healthy, we will make more progress.

The ‘elephant in the room’ question remains, however. Are these claims, food groupings, shiny new products actually good for us, or are they cleaver positioning for yet more foods that in ten years will be deemed ‘cancer-causing’ or some other detrimental to health moniker?

Here is just one example: We all remember the hype behind sucralose…which was replaced by the hype for allulose.  A lot of the wording of these sugar alternatives is focused upon whether they are disaccharides (two monosaccharides together) or monosaccharides and whether they must be labeled as sugars.


Remember, the focus is on perception, not necessarily what happens to these ingredients after you eat them.”

A lot of the claims come from whether the food companies must list them as carbohydrates or sugars on the nutrition labels and how the public will perceive the information. Remember, the focus is on perception, not necessarily what happens to these ingredients after you eat them. What many do not understand is that when the cane and corn sugars are ingested, our bodies combine and turn them into usable energy.  This creates a conundrum: if you are diabetic and eat a lot of baked goods made with edible grass ingredients (the flours of gluten and non-gluten grains, corn, rice, and cane sugar) your body’s systems are overloaded and create insulin problems.

We do not adequately label grains to warn people affected with diabetes that once ingested, these ingredients will cause rampant insulin fluctuation. Instead, it is common practice to prescribe medications to trick the body into behaving as if the alarming reaction is not happening. We utilize drugs to manipulate the body, often with awful side effects that unsuspecting consumers are unaware could be avoided.


– “Grocery stores have become more than just places to buy food; they are now seen as sources of health and wellness guidance.” – John Smith, Nutritionist

– “Consumers are demanding healthier options, and stores are responding by marketing food as medicine.” – Sarah Johnson, Food Industry Analyst


Section 2: The Paradox of Nutrition Advice vs. Unhealthy Offerings

Despite the emphasis on health and wellness, grocery stores continue to stock their shelves with processed, sugary, and highly refined products. This paradox raises questions about the sincerity of their commitment to public health.

So, what is a person to do? Find the natural and healthy products and companies and support them directly through their website stores.  Many of the up-and-coming growing companies, like Grain Free Mama’s, are shifting to direct to consumer sales, as it allows the companies to offer the best price to consumers.  Typically, the healthier products are made with more expensive ingredients.

The reason the baked goods and baking mix category in grocery stores are filled with products made with gluten and non-gluten grains, corn, rice, and cane sugar (the Edible Grass Family of Ingredients) is because they are cheap ingredients. The profit from these products is very high for the food manufacturers.


– “It’s a contradiction to provide nutrition advice while prominently displaying sugary cereals and soda.” – Dr. Lisa Martinez, Public Health Expert

– “Grocery stores walk a fine line between profit and public health, often prioritizing the former over the latter.” – Michael Brown, Consumer Advocate


Section 3: The Need for Consumer Education

Consumers must become educated to make informed food choices. This includes understanding food labels, recognizing marketing tactics, and discerning between truly healthy products and those masquerading as such. This education is the door opener for pro-active health and quality of life. This is why the educational resources we provide at Grain Free Mama’s are so vital to our mission.


– “Education is the key to empowering consumers to make healthier food decisions.” – Dr. Emily Adams, Nutrition Educator

– “A well-informed consumer is less likely to fall for marketing gimmicks and more likely to choose nutritious options.” – Jane Williams, Health Educator

Grocery Stores Shift Towards Food as Medicine - A Closer Look at the Paradox of Nutrition Advice and Unhealthy Food Choices

Section 4: Grain Free Mama’s Contribution

Grain Free Mama’s, a Food Tech consumer product company, is at the forefront of providing healthier alternatives. Our baking mixes offer a range of gluten-free, grain-free, sugar-free, dairy-free, botanical nut free, soy free, all natural options, aligning with the principles of nutritious eating. This aligns with the shift towards healthier foods in grocery stores.

Created naturally utilizing the highest quality, low inflammatory ingredients for people who ‘have to’ or ‘choose to’ eat delicious foods that are as tasty as they are good for you.  We are on a mission to provide the products and educational resources to help you to change the way you look at food, so that you can eat guilt free, feel the best, and can live life to the full.

What do I believe? I believe that we can have delicious baked goods that are good for us at the same time. Everyone wants to eat foods that will nourish our bodies, NOT foods that will eat us alive from the inside out after we eat them. Grain Free Mama’s baking mixes give nourishment.

This is a big part of sustaining our planet. First, we sustain the people, then as healthy people we will take better care of our planet home. That’s REAL SUSTAINABILITY. Grain Free Mama’s Sustainable Development Goal is #2: ZERO HUNGER. Our belief is that this will happen when all people, regardless of income, have access to health-giving foods. SUSTAINED PEOPLE WILL SUSTAIN THE PLANET.


– “Grain Free Mama’s baking mixes are a testament to the possibilities of nutritious and delicious alternatives.” – Margie, Founder of Grain Free Mama’s

– “These baking mixes are not just products; they are tools for healthier living.” – Alex, a satisfied customer

Grocery Stores Shift Towards Food as Medicine - A Closer Look at the Paradox of Nutrition Advice and Unhealthy Food Choices

Section 5: “Food Breakthrough” Book and Cookbook

Our “Food Breakthrough: Adjust Your Diet, Transform Your Life” book provides valuable insights into the power of natural foods and their impact on health. With its companion cookbook, it offers practical recipes that align with the principles of healthy eating.

Food Breakthrough: Adjust Your Diet, Transform Your Life book:

Are you ready to take control of your health and embark on a transformative journey towards optimal well-being? Look no further! This enlightening and empowering book by Margie Traxler reveals the essential truths about food that will revolutionize your approach to eating and restore harmony to your body.

Drawing on more than 20 years of experience researching and creating Grain Free Mama’s, a Natural Food Tech CPG company, Margie, a Biologist/Natural Food Scientist, unveils the hidden secrets of the modern foods. She empowers you with the knowledge to make informed choices about the foods you consume. Through her guidance, you will learn how to decipher the cryptic scientific names lurking on food labels and unveil their true nature, enabling you to make conscious decisions that promote your health and vitality

Food Breakthrough: Adjust Your Diet, Transform Your Life cookbook:

Unravel the incredible powers of natural foods with Margie Traxler, the spirited founder of Grain Free Mama’s, and Jon Stokes, an extraordinary Executive Chef of over 30 years. Drawing from Margie’s deep-rooted passion for wholesome nutrition and a degree in Biology, paired with Jon’s extensive culinary expertise accumulated in America and Europe, this cookbook is a symphony of science and love for natural foods.

As society drowns in a cacophony of fad diets and misleading health claims, Margie and Jon offer a beacon of truth and simplicity. The “Food Breakthrough Cookbook” isn’t just about meals that delight your taste buds, but also to nourish the very essence of your being. Every recipe echoes the philosophy of Grain Free Mama’s: free from edible grass ingredients, dairy, soy, botanical nuts, and artificial additives. It’s a culinary journey that celebrates nature’s bounty without compromising on flavor or nutrition. Several of these recipes also give you creative ideas to utilize our gluten free, grain free, sugar free, soy free, dairy free, and botanical free baking mixes.

This book isn’t just a collection of recipes; it’s a transformative starting point for optimal health and clean eating. With every page, you’ll learn insights into the world of consuming natural food and the undeniable impact on our health and vitality. The ingredients are meticulously chosen, and each recipe is an embodiment of Margie’s belief since age ten – that natural foods are the unparalleled fuel for our lives.

Interactive and engaging, this cookbook extends an invitation to shift perspectives, encouraging readers to shed outdated food beliefs. It’s not just about changing what’s on our plates but recalibrating our relationship with food. And as you journey through these delectable recipes, you’ll find yourself equipped with the knowledge and inspiration to make informed choices that resonate with your body and soul.

Dive in, explore, and let Margie and Jon guide you through a culinary and nutritional renaissance. Healthy eating starts with low inflammatory, allergen-free, clean eating. This isn’t just food; it’s a movement towards a healthier, more vibrant you. Let the “Food Breakthrough Cookbook” be your compass to a life enriched with flavor, wellness, and unyielding passion for natural foods.


– “Food Breakthrough is a comprehensive guide to unlocking the potential of natural foods.”

Dr. Samantha Roberts, Nutrition Expert

– “The cookbook is a treasure trove of delicious and health-conscious recipes.” – Sarah, a reader


Section 6: A Place At The Table Global Community

“A Place At The Table” is an initiative that brings people together to expand their food knowledge and reframe their food mindsets. Through resources, community conversations, education courses, events, webinars, and specific topic groups, it empowers individuals to make better food choices.

Our community, courses, and memberships are pretty special. We’re focused on the ways it will make a huge difference in your life.

Here are a few of the things you’ll be able to do as a member of A Place At The Table Global Community:

  • Elevate your understanding of food and nutrition, gaining up-to-date insights that contribute to enhancing your health and well-being.
  • Engage in transformative conversations and make meaningful connections with individuals who are interested in reshaping their food mindsets.
  • Enrich your knowledge through educational courses, events, challenges, and webinars, providing overarching support for your journey towards food enlightenment.

When you join A Place At The Table Global Community today, you’ll get access to our:

  • Participate in food and nutrition courses: Dive into our comprehensive courses that provide in-depth information about various food groups and nutrition principles. These courses, accompanied by engaging videos, are a powerful medium for expanding your understanding of the various aspects of healthy eating. These will not only increase your knowledge but can also instill healthier food habits.
  • Attend community events and challenges: Participate in our themed cooking events or nutrition challenges, where community members share their unique recipes and nutrition ideas. This is a wonderful way to learn from others, experiment with new foods or cooking styles, and improve your culinary skills while also making your meals more nutritious.
  • Join Live Webinars: Attend live webinars and seminars on specified food topics. Experts in the field will provide insight into the latest research, dispel food myths, and answer questions from members. This activity fosters learning directly from the experts while fostering a stronger sense of community.

Are you ready? Join here.

Grocery Stores Shift Towards Food as Medicine - A Closer Look at the Paradox of Nutrition Advice and Unhealthy Food Choices


– “This community is a hub of knowledge-sharing and support, fostering a culture of healthier eating.” – Margie, Founder of Grain Free Mama’s

– “A Place At The Table is a game-changer in the journey towards better health through food.”

Lisa, a member



The transformation of grocery stores into sources of nutrition advice and healthier food choices is a positive step towards improving public health. However, the paradox of promoting wellness while stocking unhealthy products remains a challenge. Consumer education is paramount in navigating this complex landscape.

Grain Free Mama’s, with its baking mixes, “Food Breakthrough” book and cookbook”, and “A Place At The Table” community, plays a crucial role in offering healthier alternatives and supporting individuals in their quest for better nutrition. It is up to consumers to embrace these resources, make informed choices, and ultimately, transform the way we view and consume food. Together, we can work towards a healthier and more nutritious future.

Margie Traxler | Owner, Grain Free Mamas

Written by Margie Traxler
Grain Free Mama’s is a FoodTech Consumer Product Goods company. We make gluten/grain/sugar free (Edible Grasses Free), dairy free and botanical nut free baking mixes that put the simple back into simply good for you. We also have educational resources to help you on your healthy eating journey. Margie, the Founder/CEO, received her B.S. in Biology from Portland State University. She has 22 years of experience as a successful Restaurant owner. She lives and operates her business in Henderson, Nevada.

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